Fashion Photography

Introduction to Fashion photography

Photography was developed in the 1830.Fashion photography made its first appearance in French magazines such as La mode practique. In 1909, Condé Nast took over Vogue magazine and contributed to the beginnings of fashion photography. Adolf de Meyer, who shot his models in natural environments and poses. Vogue was followed by, Harper's Bazaar, and the two companies were leaders in the field of fashion photography during the 1920s and 1930s

 Irving Penn

Irving Penn studied at the Philadelphia Museum School of Industrial Art  from which he was graduated in 1938. Penn's drawings were published and he also painted. As his career in photography blossomed, he became known for World War II feminine chic and glamour photography.

Penn Photographs still life objects in different arrangements. His images were clear and he used great clarity and detail. Many times his photographs were so ahead of their time that they only came to be appreciated as important works in the modernist canon years after their creation.  A series of posed nudes whose physical shapes range from thin to plump were shot in 1949-1950, but were not exhibited until 1980.

Ruth Harriet Louise January 13, 1903 - 1940 was an American professional photographer, the first woman photographer active in Hollywood. Ruth was  twenty two years old,alothough her carrer only last for five years and as the only woman working as a portrait photographer for the Hollywood.studios.




Techniques
Each photographer has their own techniques but most of the time the picture depends on the make up, lighting and model. If the make artist is not right the picture will not have the 3 dimensional effects it should because with the help of makeup it can create this. Make up contour of the model’s face which creates a 3 dimentionalality of the face without a great make up artist the photo will not be a great shot. Shadow on the makeup on the back and highlights on the front

Lighting for fashion is very soft unless it is very unusual. Most lighting for fashion has a soft box and is very frontal. General Fashion is done with a light background as you are usually showing off the clothing. Trying to sell something to a client you are not selling a face to a portrait person. We need to remember that most of the images are edited and photoshoped which is not the actual face of the model it is what the photographer wants to portray